What is Kigurumi?

More than Japanese Animal Pajamas

Japanese Street Fashion

Kigurumi animal onesies first appeared in Japan in the late ‘90s, created by a company known as SAZAC. It quickly became a staple of Shibuya and Harajuku fashion culture, and has remained an iconic part of Japanese street style. Despite this popularity, Kigurumi remained virtually unknown to the Western world until about 2011.

Cosplay for Everyone

Kigurumi wearers love the fantasy aspect of becoming their favorite animal in a fun and playful way. It’s like wearing a stuffed animal -- by putting on a Kigurumi, you instantly become huggable.

Stand Out from the Crowd

Kigurumi are about breaking the conventions of traditional attire and taking a trip to the fringes of normalcy. It's more fun over here.

Kigurumi – or Kigu – are quite possibly the coziest thing you will ever wear. They’re fabulous for keeping warm during a cold spell and for standing out from the crowd in the classroom, office, or club.

SAZAC Kigurumi

Japanese Design, International Appeal

SAZAC is the originator of the current Kigurumi trend. Though many companies have imitated, none have matched the quality of materials or design - counterfeiters simply copy SAZAC designs without giving the necessary attention to detail during manufacturing.

The unique Japanese aesthetic is at the heart of all SAZAC designs. This distinct style appeals to customers across the globe: SAZAC products are sold at retail outlets in Asia, Europe, and the Americas, both online and offline.

Lasting Quality

SAZAC pays great attention to detail and uses the highest quality material, ensuring your Kigurumi will last.

Multi-Purpose Mood Lifter

Kigurumi can withstand the wildest parties, the deepest naps, and everything in between. It’s impossible to be grumpy when you’re wearing a Kigurumi.

Kigurumi Adventures

Kigurumi Nightlife

Kigurumi have been spotted at pub crawls and festivals across the country. Any place there are people looking for a little escape from their everyday lives, you can find kigurumi.