What is Kigurumi?
More than Japanese Animal Pajamas
Japanese Street Fashion
Kigurumi animal onesies first appeared in Japan in the late ‘90s, created by a company known as SAZAC. It quickly became a staple of Shibuya and Harajuku fashion culture, and has remained an iconic part of Japanese street style. Despite this popularity, Kigurumi remained virtually unknown to the Western world until about 2011.
Cosplay for Everyone
Kigurumi wearers love the fantasy aspect of becoming their favorite animal in a fun and playful way. It’s like wearing a stuffed animal -- by putting on a Kigurumi, you instantly become huggable.
Stand Out from the Crowd
Kigurumi are about breaking the conventions of traditional attire and taking a trip to the fringes of normalcy. It's more fun over here.
Kigurumi – or Kigu – are quite possibly the coziest thing you will ever wear. They’re fabulous for keeping warm during a cold spell and for standing out from the crowd in the classroom, office, or club.
Japanese Design, International Appeal
SAZAC is the originator of the current Kigurumi trend. Though many companies have imitated, none have matched the quality of materials or design - counterfeiters simply copy SAZAC designs without giving the necessary attention to detail during manufacturing.
The unique Japanese aesthetic is at the heart of all SAZAC designs. This distinct style appeals to customers across the globe: SAZAC products are sold at retail outlets in Asia, Europe, and the Americas, both online and offline.
SAZAC pays great attention to detail and uses the highest quality material, ensuring your Kigurumi will last.
Multi-Purpose Mood Lifter
Kigurumi can withstand the wildest parties, the deepest naps, and everything in between. It’s impossible to be grumpy when you’re wearing a Kigurumi.
Kigurumi have been spotted at pub crawls and festivals across the country. Any place there are people looking for a little escape from their everyday lives, you can find kigurumi.
Kigurumi enthusiasts have taken their onesies to the ends of the earth and the edge of the heavens.
Kigurumi bring people together, be it a company party, family reunion, or just a few friends hanging out.
Celebrities in Kigurumi
Miley Cyrus & Ariana Grande (Backyard Sessions Music Video)
Lily Allen, Miley Cyrus, Ariana Grande
Skrillex & Friends
Gerard Way (My Chemical Romance)
Common Kings, Lindsey Stirling, Rita Ora
Sarah Wayne Callies, Norman Reedus, Scott Wilson (The Walking Dead)
Anne Hathaway, Margot Robbie, Gina Rodriguez
Rhian Sugden, Cara Delevingne
Kigurumi for Kids
Kigurumi come in two sizes for kids, ensuring the little ones won’t miss out on the fun of Kigurumi.